Just last week Twitter made some “minor” changes to their site. For a minute it caused auto-follow tools like Hummingbird not to work. But the developers at Hummingbird quickly released a new version of the software that is allowing us to resume our auto-follow marketing campaigns just like before.
The changes Twitter made may look like minor changes to you and me (see images on the right) – but they created major obstacles for some of the auto-follow tools out there (including Hummingbird). In an email from the Hummingbird development team today, they said:
“The recent changes [at Twitter] introduced significant obstacles for Hummingbird. The resulting fix required a very non-trivial approach and while this approach proved extremely effective, it took longer to develop than we had hoped.”
Sounds like the Hummingbird developers were blindsided by some of the changes Twitter made in recent days – but I have to give the Hummingbird folks credit…they released a new version of their software pretty quickly. That is a key aspect of choosing what tools to use for your Twitter marketing – is the development team quick to react to changes in the Twitter platform?
In this case – yes. Score one for Hummingbird.

One of the nice features that 

